Du local dans le bocal · Du local dans le bocal ·
How do you translate the slogan "Du local dans le bocal" into a video for 15 and 7 second TV spots, while putting Hugo, the real Swiss pickle, in the spotlight? What a challenge!
After many brainstorming sessions and even drawing on the walls, we were able to come up with a concept that was straight to the point : Putting local in a jar.
We produced these TV spots mainly using video production. However, the use of a robot-camera was necessary for precise movements that could not be done by a human. We end the spots with a nice signature in motion design and a sound signature made by Newtones.
The aim of the 2018 Study in Switzerland campaign was to make foreign students w...