Moi, j'y crois ! · Moi, j'y crois ! ·
Company values at the heart of a campaign
You've got the idea? We'll turn it into reality!
At the beginning of 2024, Groupe E contacted us to produce their new ‘Employer branding’ campaign. Their message: Come and work for Groupe E with everything that makes you... you.
We therefore produced 3 films, each illustrating the fusion between a typical employee, his or her passions and concerns (corresponding to the company's values):
- Sabine, involved in the energy transition,
- Stephan, for whom the balance between private and professional life is key,
- and finally Mila, an apprentice who attaches particular importance to her professional development.
The goal? To use the message of the ‘I believe in it!’ campaign as a vehicle for raising the profile and reputation of the entire Groupe E brand.
The storyboard, the realisator's key tool
The storyboard is what brings a script to life. It's the bridge between concept and production.
For our director Javier Cabrera, it's an essential tool that enables him to illustrate his vision of the film and share it with everyone involved in the project (client, team, actor, ...).
It is used to define the chronology of the different sequences, the context of each scene, the location of people/objects/camera, framing, etc...
From paper to reality
Once the storyboard has been validated, it's time to get down to work: selecting the locations, casting the actors / extras / speakers, defining the costumes and props... Everything needed to make the storyboard a reality!
For the three commercials, this meant 10 filming locations, 4 actors, 37 extras and 8 production staff.
A "turnkey" global campaign
The 3 films were rolled out in multiple versions, to become a 360° campaign: cinema, social networks, programmatic, digital screens (DOOH), press, posters...
Nothing was left to chance for this large-scale campaign, deployed throughout French-speaking Switzerland.
Credits:
- Concept & scenario: GO Agence Créative
- Directed by: Javier Cabrera
- DoP: César Monney
- Camera: César Monney, Benjamin Martin
- Electro: Eden Chow-Yuen
- Best boy: Gabriel Braun
- Production management: Maha Benrais
- Photography: Javier Cabrera
- Make-up: Eva Durussel
- Editing, sound design, color timing: Javier Cabrera
- Project management: Flore Buchmann
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