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Pink October: A screening that saves lives
When women in Fribourg reach the age of 50, they are invited to participate in the cantonal breast cancer screening program, offering them a free mammogram. Yet, many of these women do not take advantage of this exam, which could help them detect breast cancer early and potentially save their lives.
As part of Pink October, our mission was to create a multi-platform campaign to raise awareness among women in the canton of Fribourg about the vital importance of this screening.
Our approach? To spark curiosity and forge an emotional connection between our campaign actors and the audience.
United for the Cause
We had the privilege of being supported by several women from Fribourg, who generously lent their image to the campaign.
This beautiful act of solidarity for the cause brought us together during the shoot and made the project even more authentic.
Fribourg in Pink
For this campaign, we leveraged a wide range of media: billboards, busses, programmatic advertising, social media, press, web...
The goal was to reach a broad female audience across the canton, maximizing the initiative's impact.
Credits:
- Concept: Véronique Grady and Matthieu Brulhart
- Film direction: César Monney
- DOP: César Monney
- Camera assistance: Javier Cabrera
- Photography: Javier Cabrera
- Edition, color grading: Javier Cabrera
- Graphic design: Valentin Bossens
- Motion design: Cyprien Cuenat
- Project management: Flore Buchmann
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