TPF - Sustainable Strategy

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A lively, sustainable strategy! · A lively, sustainable strategy! ·

TPF is committed to sustainability in the canton. One strategy, 5 goals and numerous measures. A simple film wasn't enough... we needed a campaign!

Based on a strong and relevant graphic universe, the campaign illustrates TPF's vision of the future: We added a dynamic and colourful storytelling to the photos that were taken throughout the canton.

We invite you to discover all the produced content and also to watch the film again and again. We have included lots of references and funny details.

Competencies:

Graphic design

Sound design

Project management

Content creation

Storytelling

Digital campaign

Creative concept

Photo shoots

Illustration

Motion design

A sustainable strategy... but not a corporate one.

The film is the key element of this project. It all started with the writing of a voice-over and the choice of the right tone. The challenge? To find a common thread and a narrative that would link the strategy's priorities and measures, while being engaging at the same time.

The visual concept and the tone of the film are the anchor point for the production of relevant and coherent visuals for the campaign: Long, short and silent films, capsules for the web, all in 2 languages in several sizes to be used on social medias, as well as posters and flyers.

Our photographer travelled all over the canton.

The layout and the storyboard were essential in preparation of the photo shooting throughout the canton. The photos formed the foundation of the illustrations.

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Today we live in a world where our right hand has become our smartphone. This ul...

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