HUGO, the real Swiss gherkin · HUGO, the real Swiss gherkin ·
Hugo is the only true Swiss gherkin. Did you know that?
In order to increase the brand awareness of Hugo Reitzel throughout the country and especially to inform cucurbit eaters that their gherkins come entirely from Swiss producers, three video spots have been produced.
Based on a comedic situation, a human-sized gherkin, Hugo, is staged in typical Swiss situations.
The aim of the 2018 Study in Switzerland campaign was to make foreign students w...