Stay connected to your security · Stay connected to your security ·
Today we live in a world where our right hand has become our smartphone. This ultra-connected lifestyle disconnects us from our environment. To the point of forgetting our caution, our safety and our reflexes.
To help users take responsibility for their road behaviour, the Fribourg Cantonal Police asked us to realise their creative concept.
Through a fully digital campaign, road users are invited to discover a range of dangerous situations.
A dedicated website and various types of content were created for the occasion.
The aim of these videos is to confront road users about this dangerous reflex of using their mobile devices.