All terrain, but not all permitted · All terrain, but not all permitted ·
The attractiveness of mountain biking has increased significantly in recent years.
The BIKE-IN FR25 project of FRide Sàrl aims to maintain this attraction in the canton of Fribourg in a sustainable way.
On the other hand, by attracting more people to the mountain paths, it is important to make mountain bikers aware of several situations. Ensuring good coexistence between the different users of the paths, respecting the fauna and flora, and finally, respecting the workers in the mountains such as the farmers.
To accompany these videos, a visual identity was needed.
To anchor and reinforce the message, we created a slogan and a visual identity, "All terrain, but not all permitted"!. This identity is intended to be a real communication vector for the prevention campaign.
A bouébo (in patois) or chalet boy is a young boy who would go to the mountain pastures in the su...