The Mixologist · The Mixologist ·
How to create an original TV and digital campaign which positions the Halle aux boissons shops as THE beverage reference in French-speaking Switzerland in terms of assortment and advice?
By first inventing an icon, the Mixologist. Completely extra, she embodies with extravagence and humour the potential of the Halle aux boissons offer and advices. You too can become the star of cocktails! It's all about colours in this campaign. A colourful character, colourful clothes, make-up, drinks and several light effects on the shooting's set up.
For the digital campaign, we also produced some photos to tell the story of the assortment and the different services offered, which involved the sales staff and the whole team.
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