An impactful campaign! · An impactful campaign! ·
100 years by your side... in Geneva!
If you have been out and about in Geneva, you may have spotted it... On a billboard at a street corner, in a cinema, on the trams, in post offices, in the press, on social media, or at Raiffeisen banks in Geneva.
It all started with a pitch we won in autumn 2023.
To celebrate the 100th anniversary of the Geneva Federation, its four Raiffeisen banks wanted to highlight their unwavering commitment to the daily lives of Genevans through two key areas: their support for local sports and their promotion of the canton’s cultural life.
A major Campaign
Our content, part of a large-scale campaign, are running throughout 2024.
Our pitch focused on a cinema advertising spot. We then developed the core campaign content and produced two shorter versions, each focusing on one specific communication goal.
In parallel with the video shoot, a photoshoot of key moments was integrated into the filming schedule to meet the campaign’s print and digital needs.
The importance of pre-production
Before diving into the heart of the matter—production—we had to:
Identify the iconic locations, clubs, and events to film
- Select actors that matched the required criteria
- Create a schedule to ensure smooth shooting
These are tasks in which our production manager excels!
Credits:
- Project management: Flore Buchmann
- Concept: Matthieu Brulhart
- Production management: Maha Benrais
- Film direction: Fabian Goupil
- DOP: Mikael Zwahlen
- Camera assistance: César Monney
- Photography: Javier Cabrera
- Make-up: Eva Durussel
- Edition: Javier Cabrera
- Color grading: Javier Cabrera
- Motion Design: Alexandre Simonin
- VFX: Théo Donatantonio
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